Spotting the difference between a legit company and a fly by night company, has become a very hazy game. There isn’t a set of rules you can follow or a guideline on how to judge this, but we have seen that people create impressions based on a number of things. If we want to help our clients form the right impression about our company, we need to think like they do.
General people want stability and consistency, but they don’t like routine. Taking this to your business strategy seems like an impossible task, but with your vision set at the right place, you are opening doors every step of the way.
If we break up the above statement, we can see that clients see branding and more specific, the consistent branding of a company as very important. They want the customer to relate to them and recognize them where ever they go. That means you need to be strict about what forms part of your brand and what doesn’t. You also need to take great care not to allow yourself to become too strict, otherwise your rules will bind you right out of your flexibility.
Set out some guides for the colours of your brand, design elements etc. and how they need to be used. You need to be able to communicate the essence of your brand to other parties.
Let’s take an example. This fun, but professional brand was already established and needed a website to be built based on their brand feeling. We made sure to not only use the elements of their brand along with the colours of the brand, but also to resonate the essence of the company. Which just completed the look in terms of design.
Of course, the design won’t mean much if it’s not backed up by a functional website which is easy to use. That is where our technical team comes in. We build our websites with SEO in mind, to make sure that search engines like the website, especially Google as they are the biggest search engine. We also make sure that every part of a website works as it should and test new components – should our clients have the need for any special features or systems on their website. Our websites are CMS based and are built in WordPress or Joomla, depending on the clients’ requirements.
So you already established your logo when you registered your company and you know the colours of your brand, but what now. How do you take it further?
Our team of designers are flexible in their craft, which allows them to easily switch between creating new branding and adding new branding designs to existing branding. That means we can guide and help our clients in creating the best designs for their specific needs, no matter where in the process of development you find yourself.
Let’s say you already have your much loved logo in place for your business, changing the logo is not a requirement. Our creative designers will work on different options to suit the logo and compliment the business, using your unique brand colours. With your feedback on the use of these designs on the business card, letterhead and email signature we are ready to save your corporate identity in high resolution.
We then move over to the creation of a company profile for your website, using the look we established in the CI (corporate identity). The reason for continuing a design style, is to keep true to the brand in order to develop a strong and committed visual presence. If you don’t keep true to your brand, you stand the chance of creating brand confusion.
We pride ourselves in offering a complete service to our clients. Really taking care to honour their brand and guide them in a direction where they can be proud of the standard set for the company. The wellbeing of our clients company and the visual impression they make, is a very important detail to us.
If you’re tired of designers who are just in it for the money, give us a call. Our experience, superior design skills & technical know-how will take your business to new heights.
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Our client base is of an international standard as we do design work across the globe, although most of our clientele are locally based in various areas like Vereeniging, Three Rivers, Arcon Park, Duncanville, Unitas Park, Meyerton, Vanderbijlpark, Bedworth Park, Sasolburg, Lochvaal, Vaal Oewer, Sharpville, Boipatong, Sebokeng, Evaton, Orange Farm, Heidelberg, Zamdela, Deneysville, Potchefstroom, Vaal River Area, Vaal Dam, Gauteng, Johannesburg, Pretoria & surrounding areas.